Singles’ Day 2025: The World’s Biggest Online Shopping and Global Shopping Festival

What is Singles’ Day 2025

Singles’ Day 2025, also known as the 11.11 sale, is the world’s largest online shopping and global shopping festival, held annually on November 11. Originally a holiday for single people in China, it has evolved since 2009 into the largest commercial event globally, setting trends in digital shopping.

In 2025, over 300,000 brands are expected to participate, offering tens of millions of products during the largest online sale, attracting millions of buyers worldwide. To understand logistics and financial operations behind the festival, you can read more about the payment agent in China.

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Records and Statistics of Singles’ Day 2025

• 2024 sales volume: 1.44 trillion CNY (~$203.6 billion), a 27% increase compared to 2023.
• Products available: over 35 million new items on the 11.11 sale in 2025.
• Live streaming: more than 60 million hours of interactive online shopping via live commerce.
• Brand participation: electronics, clothing, cosmetics, home goods, premium brands.

The scale of the event demonstrates its economic and cultural significance, comparable to major national celebrations, such as China’s National Day.

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Cultural and Entertainment Events

Singles’ Day 2025 combines online shopping with entertainment:

• Gala concerts featuring global stars.
• Interactive fashion shows.
• Culinary festivals and brand promotions.

In 2025, major performances and promotional events are expected, providing a unique global shopping festival experience and showcasing the capabilities of modern digital shopping festivals.

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Global Impact of Singles’ Day

The festival has expanded beyond China: Southeast Asia, the USA, Europe, and Russia are all participating. Singles’ Day 2025 is implementing new e-commerce technologies, including live commerce, interactive promotions, and analytics tools, setting trends for the world. This global shopping festival is a key indicator of the digital economy and consumer activity.

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Important Dates

• Pre-sales: late October 2025.
• Main sale day: November 11, 2025.
• End of promotions: mid-November 2025.

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FAQ

When does Singles’ Day 2025 take place?
Sales start in late October and continue until mid-November. The main sale day is November 11.

What products are available during the 11.11 sale?
Electronics, clothing, cosmetics, home goods, premium brands, and new technology products.

What makes Singles’ Day 2025 special?
The scale of the event, participation of over 300,000 brands, millions of products, live streaming, and cultural events create a unique online shopping experience.

Why has this event become a global phenomenon?
Singles’ Day 2025 combines commerce, entertainment, and technology, generating record-breaking sales and setting global trends for the digital shopping festival market.